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Digital Growth

PPC managed for profit, not for spend

Search, shopping, Performance Max and paid social campaigns optimised daily against your true cost per acquisition — with every account in your name.

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42%

Avg. CPA Reduction

4x

Typical Blended ROAS

0

Long-Term Lock-In

At a glance
  • Full account and conversion tracking audit
  • Rebuilt campaign structure across all platforms
  • Keyword, audience and negative keyword strategy
  • Ad copy plus static and motion creative sets
  • Shopping feed optimisation for e-commerce
  • Dedicated landing pages with A/B testing
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Overview

Why this matters

Paid search is the fastest way to buy demand in the U.S. market, and the fastest way to waste money. The difference is almost never the platform — it is account structure, conversion tracking accuracy, and whether anyone is actually reading the search terms report each week.

SWYFT DESK runs lean, tightly structured accounts with clean conversion data underneath them. We optimise toward the metric that matters to your business — cost per qualified lead, blended ROAS or contribution margin — and we show you exactly where every dollar landed.

The difference

What you actually get

Four things that separate this from the version you have tried before.

Tracking Fixed First

We never scale spend on broken conversion data — measurement gets rebuilt before budget goes up.

You Own The Account

Accounts, pixels and conversion history stay in your name from day one and forever after.

No Markup On Spend

Media is billed by the platforms directly to you. Our fee is our fee — there is nothing hidden.

Creative Included

Ad copy plus static and motion creative are produced in-house and tested on a fixed cadence.

Scope of work

Everything included in Pay Per Click Advertising

The full scope we can take off your plate — engaged together or piece by piece.

Google Search & Performance Max

Tight campaign structure, negative keyword discipline and asset groups built around real margin.

Google Shopping & Feed Management

Merchant Center health, feed optimisation, custom labels and bidding by product profitability.

Meta & TikTok Advertising

Prospecting and retargeting campaigns with a structured creative testing framework behind them.

LinkedIn & B2B Demand

Account-based targeting, lead-gen forms and offer testing built for long U.S. enterprise sales cycles.

Landing Pages & CRO

Purpose-built pages with A/B testing, because the best ad in the world cannot save a bad page.

Conversion Tracking & Attribution

GA4, server-side tagging, offline conversion imports and CRM feedback loops into the ad platforms.

How we work

A clear path from first call to results

No mystery phases, no invisible months — you know what happens and when.

01

Account & Tracking Audit

We verify every conversion action before touching a bid — bad data ruins every decision after it.

02

Restructure & Rebuild

Clean campaign architecture, fresh keyword and audience sets, and new creative and copy.

03

Test At Controlled Spend

Budget stays capped until the data proves what converts, then it scales deliberately.

04

Scale & Defend

Winning campaigns expand, wasted spend is cut weekly, and competitor activity gets monitored.

Deliverables

What lands in your hands

Concrete outputs you own — not a monthly status call and a slide deck.

  • Full account and conversion tracking audit
  • Rebuilt campaign structure across all platforms
  • Keyword, audience and negative keyword strategy
  • Ad copy plus static and motion creative sets
  • Shopping feed optimisation for e-commerce
  • Dedicated landing pages with A/B testing
  • Weekly optimisation log you can actually read
  • Live ROAS and CPA dashboard, updated daily
Tools & platforms

We work in the systems you already run

No proprietary platform to get locked into. Every account, licence and integration stays in your name.

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Merchant Center
  • Server-Side GTM
  • Looker Studio
FAQ

Questions we get asked

Straight answers, including the ones other agencies avoid.

For U.S. paid search, roughly $3,000 per month in media is the point where testing produces reliable signal in a reasonable timeframe. Below that we will still work with you, but expect a longer learning period and a narrower channel mix.
A flat monthly management fee based on scope and channel count — not a percentage of spend. A percentage model quietly rewards an agency for spending more of your money, which is exactly the wrong incentive.
Nothing happens to it. It is your account, your conversion history and your creative. We remove our access, hand over documentation, and you or your next partner pick up exactly where we left off.
Very often, yes. We start with an audit that tells you honestly whether the account needs repair or a full rebuild — and we will tell you if the honest answer is that it is already in good shape.
Keep exploring

Pairs well with

Most clients combine two or three of these into a single engagement.

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Ready to talk about pay per click advertising?

Book a free 30-minute consultation. We will tell you honestly what you need, what you do not, and what it costs.

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